Outstanding Use of Social Media
At the Practical Classics Restoration and Classic Car Show on Saturday 5th March, The Rover P6 Club was invited to the inaugral National Car Club Awards ceremony hosted by Mike Brewer. We were shortlisted for two award categories - Outstanding Website of the Year and Outstanding Use of Social Media and we won the award for Outstanding Use of Social Media.
Our social media strategy has always been to Promote the Rover P6 and to Engage with the whole community of Rover P6 enthusiasts whether they are club members or not. The Rover P6 community is of paramount importance to ensure the longevity of the car. Finally to Support all owners of the Rover P6.
The support that the club gives over social media was displayed to its highest ever acheivement earlier this year when Ranald White and Karsten Brown took their 1964 Rover 2000 on the Monte-Carlo Historique Rallye. Shortly after leaving the starting ramp in Paisley, Ranald developed engine and exhaust troubles. Ranald stopped off at Mark Gray's en-route to inspect a loss of power, and the club arranged for him to see Duncan Gill in Guildford for a disconnected exhaust system. Throughout the rally we were in constant contact via Facebook helping Ranald and Karsten keep the rapidly rising under bonnet temperatures down and discussing options to help Ranald and Karsten finish the Rallye. The comfort of having The Rover P6 Club in their social media "pocket" gave them the courage to continue the race and claim their finishers medal.
The award comprised a silver salver and a free return crossing to Ireland for two people and a car (Rover P6 of course!) with Stena Line ferries.
The free ferry ticket will be raffled to club members, register your name into the raffle here.
From left to right in the photograph:
Ann Pye (Irish Ferries sponsor)