Best Website and Use of Social Media
The Rover P6 Club is the proud winner of a Classic & Sports Car Magazine Club Award for the third year running!
At the prestigious award ceremony at the Hilton Hotel, Birmingham in November, the Club won the award for Best Website and Use of Social Media. The club has been growing at a phenomenal rate over the last few years (61% in two and a half years), and much of this is thanks to the progressive and forward-looking online digital strategy that Brian Humphreys and some of the Committee have designed and implemented to help promote awareness of the car and the club to new audiences through social media, and transform the website to bring more information and interaction to greater numbers of people with greater ease. Today, 52% of all our new members first heard about the Club online.
We were impressed with the overall standard of club websites, but there were two that clearly stood out. We liked the appearance and speed of the recently overhauled Stag Owners Club website, targeting Facebook as a key mechanism to reach classic car fans of all ages, but the winner came with a remarkable 50-page presentation on its approach to the web and social media… [and] this website more than lives up to the claims. [The Rover P6 Club’s website] features up-to-the-minute news, a good use of social media – with links to the twitter feeds of other classic car clubs – and is easy to navigate. The club has also correlated its use of Facebook to an increase in membership.
No one, in all the years that I’ve been involved with our awards, has ever gone into such detail with a nomination.